However, victory belongs only to those willing to resist disorder in the face of all opposition, and the temptation to put SALES before SERVICE.
A new business owner in the 1990’s, my focus was on how to grow our sales, to make more money.
But, it didn’t take long to realize that making money would NOT satisfy my “calling” to business ownership.
As a business owner, we should be in the business of SERVING. Serving our family, customers, employees, and others. In fact, the better we serve, the more the rewards we gain!
Many have heard or read the writings of Dr. Luke, “It’s better to give than to receive!” Sadly, this belief is NOT always the way in the business world.
The way of the business world is marketing, selling, marketing, and more selling. Serving is on the back-burner in many small businesses.
However, those businesses—having a clear understanding of their “calling” to serve, along with a systemized process for SERVING—are the ultimate winners.
Truth is, resistance to disorder by preemptive ACTION is not the natural order of small business. Consequently, owners desiring to implement synchronized systems will face opposition from employees accustomed to working in non-systemized businesses. Especially, when challenged to CHANGE their work-habits.
For this reason, only those business leaders who can overcome an employee’s disapproval, in the battle to remove all disorder, will prevail.
But, never forget, SERVING EMPLOYEES is also the “calling” of a business owner.
Systematic Serving Resists Disorder
Make no mistake, an owner having a heart to serve, IS NOT ENOUGH, in a growing business. Disorder strikes at the very heart of a business, causing internal arguments, lost profit, interruptions, discouragement, stress, and countless other drawbacks.
Again, having a desire to serve, without a commitment to a plan and systemized method to serve, is FUTILE.
Okay, the good news is, there is a way to serve systematically, while maintaining a warm, personal and sincere approach. In short, just write how you want your business to serve, into Business Process Management software.
For example, a daily routine checklist, a customer on-boarding checklist, the employee orientation system, and many other procedures should all have detailed PROMPTS TO SERVE.
Did I mention? Great systems work!